A little help remembering

Passwords,
without the
headache.

A password manager you use by text.
A different part for every website.
One private part to remember.

Text Rosa to get started

Just text “hello” to 1-864-777-8711

No appNo signupNo credit card to start
A familiar conversation.
A better password habit.
RosaText message

Today 9:41 AM

get amazon

Here’s your link to view your password for amazon.

Example conversation
ROSA’S PARTsublimecrocodileYour private part stays with you.
Less “forgot password.”More getting on with your day.

The idea is simple

Rosa remembers a part.
You remember the rest.

Give each website its own password, made of two parts. Store the unique part with Rosa. Keep one private part in your head, and add it yourself when you log in.

01 / WITH ROSAsublimecrocodile

A different part for every website.

02 / ONLY WITH YOU15AZ!$

Your private part. Never share it with Rosa.

Your complete passwordsublimecrocodile15AZ!$

Set the complete two-part password on the website first. Then put the two together whenever you log in.

An example, not a password to copy. “Parts” don’t have to be equal lengths.

The part you remember is the part Rosa never sees.
Only save the website’s unique part in Rosa’s link. Never send your private part by text.

Already know how to text?

How Rosa works
by text message.

No downloads. No account forms. No new username.
Your phone number is how Rosa recognizes you.

01
hello

Say hello.

Text “hello” to 1-864-777-8711. That’s it. You can start using Rosa right away.

02
set amazon

Save Rosa’s part.

Text “set amazon” (or another website). Rosa sends a link where you save just that website’s unique password part.

03
get amazon

Ask when you need it.

Text “get amazon.” Open Rosa’s reply link, then add your private part when you log in to Amazon.

See it in a real conversation

A little show-and-tell.

Watch how the two parts work together, from saving a password to logging in.

The original Rosa demo. The screens may look a little different today; the two-part idea is the same.

A little less information. A lot less friction.

Your passwords.
Not your life story.

Rosa is for people who keep meaning to stop using the same password everywhere. It makes a different password for each website easier to keep track of.

No Rosa username to create. No need to share your name, email address, or the usernames you use on other websites.

Let’s talk about security
A small circle of trust.

What Rosa needs

  • Your phone number
  • The names of the websites you save
  • Each website’s unique password part

Your private part stays out.
Rosa doesn’t have your whole password when you use the two-part approach.

Simple, right down to the price

Start free.
Keep it simple.

Store as many password parts as you like for free.
Your first 100 password retrievals are on us.

No credit card required to start. Rosa will text you about payment options before your free retrievals run out.

AFTER YOUR FIRST 100 RETRIEVALS
$2/ month

Billed $24 annually

  • Unlimited password storage
  • Unlimited retrievals on the paid plan
  • The same simple text conversation
Try Rosa for free

A few things you might be wondering

Questions about Rosa.

Why don’t I need to create an account?

Your phone number is how Rosa recognizes you. You request a password part by text, and Rosa sends a link back to that number. There’s no separate Rosa login or username.

How should I choose my two password parts?

Use a different, hard-to-guess part for every website. A longer phrase can be easier to type from your phone than random characters. Choose a private part you can remember, and combine the two to meet each website’s password requirements. Don’t use the examples on this page as real passwords.

Keep your private part to yourself. A shared private part is not a guarantee of security: if a complete password is exposed on one website, that part could be exposed too.

Is SMS secure? What if someone gets my phone?

SMS has risks, including SIM swapping, interception, and recycled phone numbers. Someone with access to your texts may also be able to open Rosa’s links and retrieve the parts you stored.

Keeping a private part out of Rosa means those stored parts alone aren’t your complete passwords. It doesn’t eliminate every risk. Protect your phone and mobile carrier account, and use stronger authentication on websites that offer it.

Rosa aims to make better password habits easy. It does not promise the strongest possible protection, and SMS is not end-to-end encrypted.

What if my phone number changes?

Arrange to transfer your saved password parts before you lose access to your old number. Do this while you can still receive texts at that number.

What if I forget my private part?

Rosa can only return the part you saved with it. It cannot recover the private part you kept in your head. If you forget that part, you’ll need to use the affected website’s password reset process.

Will Rosa send me unwanted texts?

Rosa responds to your requests and sends service messages, such as information about payment when your free retrievals are nearly used up.

Can I remove my stored passwords?

Yes. You can remove the password data you’ve saved with Rosa. Text Rosa for help.

Your next password can be different.

It starts with “hello.”

Text Rosa

1-864-777-8711 · No app. No signup.